We strive to be transparent with our customers regarding the ingredients we use in our products. I have worked very hard to have natural or plant-based ingredients in our product lineup. Once we got into mass retail, I was faced with the challenge of whether or not I would be able to keep my formulations.
You see, I had been making the products myself, in small batches for years. In order for us to meet the demand of Walmart and Sally Beauty, we had to take a look at our ingredients and weigh them on a larger scale. Some of what we use (ingredients) are very expensive, and this is why our quality and effectiveness has been so important. It’s been a challenge to keep our products as natural as possible! When you make things in small batches, it is totally different to make them in 800lb drums. Ingredients respond differently, the cooling time can be elongated, so many obstacles!
However, my mission has remained the same. I will always go above and beyond to keep our products as natural as possible. Back in 2015, we launched a campaign with one of our retail partners called “Did you know?” The focus of #didyouknow was to help our customers understand what some of the “weird” ingredient listings were on our new labels.
Enter behentrimonium methosulfate or otherwise known as BMS. We use this ingredient with just about all of our products. I decided to write about what we use because I feel that it’s important for our customers and loyal readers to know.
What is behentrimonium methosulfate, exactly?
Well, for starters, its derived from rapeseed. Brassica napus Linnaeus, also known as rapeseed, rape, oilseed rape, and in some cultivars, canola, is a bright yellow flower member of the brassicacea family. It is a mustard crop grown for its seed. Rapeseed oil is the third most important crop grown in the United Kingdom, after wheat and barley.
Rapeseed oil coats the hair much better than some other hair oils. It is light and penetrates the scalp and hair shaft. With its excellent ratio of omega-6 to omega-3 fats it is considered to possess anti-inflammatory effects, which help to soothe an irritated scalp. This oil is great for hot oil treatments and scalp massages to aid with dryness and to add sheen to dull tresses.*
Now that we have an understanding of rapeseed oil, let’s take a look at behentrimonium methosulfate.
Behentrimonium Methosulfate or BMS is a very mild yet effective ingredient known for its de-tangling and hair thickening properties. Again, BMS is derived from the oil that comes from rapeseed. Because behentrimonium methosulfate directly deposits onto the hair follicle to smooth out the cuticles, it’s highly regarded for its conditioning abilities. It can be found in many hair products like conditioner, detangler, shampoo and styling gel. It also acts as an emulsifying agent, gentle enough to be used in baby products that are left on the skin. When used in lotions and creams, it gives a soft and powdery after-touch to the skin.**
We use behentrimonium methosulfate to help emulsify our products. When you have a product that has water and oil, you need an emulsifier to blend the two together, thus making a cream. There are literally hundreds of emulsifiers on the market for cosmetic use but I wanted to ensure that the emulsifier we used was absolutely plant based.
I hope this was helpful! I will continue to educate our customers on the ingredients we choose to use. If you have any questions, please email us firstname.lastname@example.org.